Experience Results in as Little as 6-weeks!
SCMEP’s Growth Accelerator is designed to provide both quick and long-term impact to increase profitability. This two-pronged program makes big-impact enhancements to your existing marketing tools and techniques in order to drive more customers to your door. It also establishes a pipeline of exciting new growth opportunities that will lead your organization to the next level. The final deliverable is a strategic marketing plan. The results are accelerated growth and increased profits.
The program takes place over 6 weeks in the following phases:
Click on the images below to learn more about each phase.
Growth Readiness Assessment
Ensures the company is both right and ready for accelerated growth. It answers questions such as:
• Will the cash flow support growth?
• Will the organizational structure enable growth?
• Is there already a pipeline of ideas to pursue?
• How healthy is the existing product portfolio?
• SWOT-lite
• Financial goals & objectives
• Past innovation history
• Company stragegy & direction
Participants will be taught how to mine for opportunities, and will be given mining journals to complete prior to the idea generation workshop.
Messaging & Opportunity Identification Workshop
This 8-hour class creates a pipeline of growth ideas for the company to investigate. Participants learn and apply the most efficient method for generating and evaluating ideas that fit the company’s goals. By the end of the workshop participants will produce dozens of growth ideas, and will know how to quickly evaluate each idea for customer appeal. Areas investigated
include:
• Product extensions for existing customers and markets
• Ways of selling existing products to new customers and markets
• New products for new markets
• New or retooled messages for all customers and markets
Strategy Selection Workshop
Ideas from the previous workshop are categorized and prioritized into a growth pipeline. Participants will narrow the field of ideas, and the most promising ideas will be investigated. Rapid action plans will be developed for the top two ideas.
Research & Marketing Boost
Research:
As participants investigate each of the top ideas SCMEP will provide weekly coaching, advice and guidance to gain Marketing Boost.
Marketing Boost:
SCMEP will work with you to develop and execute a plan to increase customer traffic to your website, improve the customer experience, and optimize your company’s search engine results.
Customers will find you more easily, will enjoy your website more, and be more likely to purchase.
Launch Core Business Development Strategies
The team will meet again to discuss the findings from their investigations and will decide whether to continue with the idea or move on to the next. Marketing enhancements are evaluated in this meeting, then rolled out in the following days. The deliverable is a strategic marketing plan to move forward.
*Results can be experienced in as little as 6 weeks!